Where to go for winter sun - and why

The ‘never heard of it' option

Fujairah

The seven United Arab Emirates are on the rise in 2009, according to a global study by FutureBrand. Not only does it top their chart for hospitality - expect premier service and ultra-luxury - but there is also the bling shopping mecca of Dubai and plenty of fine dining. For a change of pace, try quieter Fujairah, just 90 minutes through desert landscape from Dubai. Full of mountainous natural beauty, it boasts fjords, waterfalls, hot springs and some spectacular coral reefs offshore. And, for bargain-hunters, there's the famous Friday market - open every day of the week!

Getting there: Virgin Holidays (www.virginholidays.co.uk) has seven nights B&B at Le Méridien Al Aqah Beach Resort for £1,400 inc flights and transfers. There are lots of facilities for families including babysitting, kids' club and daytime activities. Flights only to Dubai for independent travellers start from £233 with Quatar Airways.