Beauty buys that fly off the shelves

Best beauty buys that fly off the shelves

 
Be it a face cream, hair product or nail polish, sometimes the buzz around a beauty product is so loud that suppliers have trouble keeping up with demand. Whether it\'s down to a budget price-tag, scientific breakthrough or innovative design - or a combination of all three - these beauty buys are all causing a sensation right now... Read on for the Prima beauty team\'s best buys

Scientifically-proven miracle cream

 
No7 is the most popular skincare brand in the UK - and this sell-out serum is one of the reasons why. A BBC documentary screened the results of tests carried out by skin scientists that revealed that this product really can repair sun-aged skin. The rest, as they say, is history. Boots had to up production to keep up with demand, which - more than a year on and countless awards later - is still massive.

 
No7 Protect & Perfect Beauty Serum,
£16.75 for 30ml
Boots

Facelift in a jar

 
Billed as a facelift in a jar - and an organic one at that - it\'s no wonder this wrinkle smoother made the headlines when it went on sale in the UK earlier this year. The fact that it takes just seven minutes to smooth and firm the skin probably helped it achieve pre-order sales of over 200,000 and sell out within the first week of launching, too. Six months on, a jar is still being sold every 15 minutes. Made mainly from Greek botanical plant oils, it can be applied under or over make-up. Whether you save it for special occasions or use it daily for long-term results, a little goes a long way.

 
Athena 7 Minute Lift,
£49.99 for 14.8ml
0844 855 2353

Anti-ageing favourite

 
After being voted best for anti-ageing in an independent blind test of 2000 women, this budget moisturiser is a sell-out - if you stacked every product sold each day after the survey hit the headlines, the tower would have been five and a half times the height of the Empire State Building! Despite its value-for-money price tag, the cream contains a combination of premium quality active ingredients, including coenzyme Q10 - a natural substance believed to help prevent new wrinkles from forming. UVA and UVB filters also shield from the ageing affects of the sun, making this a real all-rounder.

 
Siana Skin Kind Anti-Wrinkle Day Cream,
£1.89 for 50ml,
www.aldi-stores.co.uk
0870 513 4262

Fastest selling beauty product

 
Boots set up a waiting list for the latest anti-ageing cream from Olay before it even went on sale in May - and over 21,000 people signed up for it! It was recently the fastest selling beauty product at www.boots.com - one jar was being sold every two minutes. And no wonder - as Olay\'s most powerful anti-ageing complex yet, it\'s claimed the cream gives smoother skin around the eyes, jaw line and neck after 24 hours. It does this with a combination of two wonder ingredients - niacinamide, which increases the skin\'s exfoliation, and skin-building pentapeptides.

 
Olay Regenerist Daily 3 Point Treatment Cream,
£29.99 for 50ml
Boots

Best for hair

 
This spray contains a heat-activated complex that protects hair during blow-drying and straightening. It also reduces frizz, adds shine and provides UV protection. Together with the budget price, it\'s little wonder it\'s now the top-selling styling product in the UK.

 
Tresemme Heat Defence Styling Spray,
£3.99 for 300ml
Boots 

Beauty must-have

 
The serum is such a coveted beauty must-have there have been waiting lists in the US for months - it was one of the gifts given to Oscar winners in their goody bags this year. The first and only skincare with an engineered form of human growth hormone (believed to be a powerful anti-ager), the range took around £2.5 million to develop - which goes some way to explaining the price tag. Expensive it may be, but
it still sold out when launched in the UK this summer.

3LAB "H" Serum,
£125 for 1 oz
www.selfridges.com

Polyfilla for the face

 
It\'s been dubbed ‘Polyfilla for the face\' and caused a stampede when it was launched in February - tens of thousands of this wrinkle smoother were sold within weeks. As well as giving instant, short-term line-softening results, it promises long-lasting improvement with regular long-term use. Simply tap it into wrinkles and allow to set before applying your regular moisturiser.

Tri-Aktiline Instant Deep Wrinkle Filler,
£24.99 for 30ml,
Boots

Tried lash extensions?

 
There are few things that will improve your appearance as dramatically as lash extensions. Not having to worry about mascara, and waking up every morning with long, luscious lashes, makes them a special occasion must-have. Jinnylash\'s launch in the UK put lash extensions on the map - they\'re a favourite with celebs. A complete set costs around £150 (it\'s £80 for a half set) and they\'re stuck on to your own lashes one by one. You can expect about ten lashes to fall off every week, so you\'ll need a top-up every three weeks to keep them at their best. You can have them removed at any time if you don\'t want the expense of maintenance.

 
Jinnylash,
around £1 per lash
020 7495 8584

Gok Wan recommends

 
This 100 per cent natural mask takes just three minutes to cleanse, purify and brighten dull skin. TV personalities Trinny and Susannah and Gok Wan are among its fans - and helping to turn it into a cult beauty buy.

 
Balaton Spa Face Mask,
£25 for 100ml
0845 257 7257

For more beauty must haves...

 
From 13th- 27th September John Lewis will pay homage to Beauty Icons; hero or iconic products that should be in everyone\'s cabinet or cosmetics case with ranges such as Lancome and Prescriptives offering exclusive product launches only exclusive to John Lewis.

If beauty exclusives, make-up master classes, and exciting new cosmetic launches excite you, there is no better way to update your look than by visiting your local John Lewis Beauty & Fragrance Hall over the next fortnight to participate in Beauty Icons.

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