We reveal our Ms Silver UK

This is an advertisement feature 

For too long the onset of grey hair has been viewed as a maligned sign of ageing, sending generations of women dashing for the hair dye in a futile battle against nature. Not any more as Touch of Silver crown their first Ms Silver UK. In celebration of those women who embrace their gorgeous grey, Touch of Silver, the only non-salon range of hair care products designed for grey, silver and platinum hair, searched for a suitably silver siren to take the title. Grey is most definitely the new black thanks to celebrities like Helen Mirren, with her innate sexiness and silver locks, and more and more women are choosing to grow older glamorously.

Allaboutyou and Touch of Silver were amazed by the amount of entries we received, however one silver siren stood out from the rest. Here we reveal our winner as... Elizabeth Wolstencroft from Oxfordshire! Congratulations Elizabeth, our first Ms Silver UK. Elizabeth wins a year's worth of Touch of Silver products as well as a spa break for two.

We would like to thank all the women who entered the competition and hope they will continue to embrace their natural silver locks.

There are countless myths surrounding the arrival of grey hair that this campaign hopes to dispel. Did you know that the arrival of grey hair has nothing to do with stress levels and everything to do with your genes, so your hair will start to change around the same time that your parents' did? Also the arrival of grey hair generally coincides with changes to your skin tone as you get older, meaning that your natural hair colour may no longer have suited you anyway.

Caring for the natural you

Any budding Ms Silver UK will know that the secret to great looking grey hair is its condition. Touch of Silver is the hair care range for shimmering bright white or gorgeous grey tresses that enables you to bring the salon experience home, without breaking the bank. The range addresses the needs of mature hair, creating lustre with its optical brighteners, neutralising fading and dullness with its violet pigments, restoring softness with its moisturising properties and adding protection from photo-damage with its UV absorbers.

The range includes:

Silver Shine Shampoo Weekly Treatment, £2.99 - used in conjunction with the shampoo & conditioner, this treatment contains violet pigments to neutralise yellow tones, adds vibrancy & depth, softens & hydrates to bring back the glamour & sparkle to dull lifeless hair.

Silver Sensations Daily Shampoo, £1.99 - the gentle formula cleanses and protects hair against fading and dullness, as well as boosting shine.

Silver Nourish Daily Conditioner, £1.99 - this hydrating conditioner helps to repair dry, dull and damaged hair, leaving only a silky smooth finish.

Silver Glamour Hairspray, £2.49 - this fine, quick-drying mist provides long-lasting hold and shine without any unwanted stickiness.

Silver Revitalising Dry Shampoo, £2.49 - boost hair in-between washes or on the go with this freshly fragrant dry shampoo.

The Touch of Silver range is available in Boots stores, John Lewis and Fenwicks department stores, Lloyds Pharmacy, Sainsbury's, Savers,
TJ Hughes and independent pharmacies nationwide.