Who won at the Good Housekeeping Food Awards?

Best food campaign of the year

Winner: Pigs are worth it

British pig farmers are in crisis. Rocketing feed prices and high welfare costs - UK pigs are raised to much higher standards than in the rest of Europe - mean farmers lose up to £26 on every pig produced. The
Pigs Are Worth It campaign, set up by BPEX (British Pig Executive), is working to ensure any retail price increase is passed back to producers. It has released a pop single by pig farmers called Stand By Your Ham, talked to consumers on the Pig Issue Tour (farmers and pigs visited 10 towns) and set up celebrity chef endorsements.You loved it!

SAVE up to 43% - Click to Subscribe