Makeup through the decades

Makeup in your 30s

‘The most common mistake made by women in their 30s is to mask their natural bloom with heavy foundation,' explains make-up artist Dani Guinsberg, who made up the models for these pictures. ‘Going full throttle with make-up on the eyes and lips doesn't help, either - it makes most of us look dated and over made up.' Dani's advice? ‘Focus on either the eyes or the lips. Or, as with the natural look shown right, apply a wash of neutral eyeshadow over the entire lid to even it out. Then use a gloss slightly darker than your natural lip colour to inject vigour into the face.' 

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