The new www.allaboutyou.com

The first website dedicated to women in their prime!

www.allaboutyou.com is a brand new lifestyle website offering women aged 35 - 60 a wealth of inspiration, expert advice and a multitude of practical answers to their everyday queries. As the partner website for Good Housekeeping, Prima, SHE, Country Living, Coast and House Beautiful magazines, www.allaboutyou.com will have a strong homes, food and UK focus and provide an indispensable directory of information.

The new site will be home to a vibrant and honest community of smart, like-minded women. They will be given the opportunity to join the debate on hot topics, such as the rising cost of food prices, as well as exchanging top tips on everything from turning existing recipes into signature dishes to sharing each other's skincare secrets.

Highlights on www.allaboutyou.com include: 

Food and Recipe Finder

Site visitors will be able to search thousands of diverse and exciting recipes through our recipe finder, which will be added to each month. Interviews with top chefs and food experts will enlighten and delight those with a passion for cooking.

Art and Craft

An archive of knitting patterns from Prima magazine and other suppliers will have knitters jumping for joy. From doggy jumpers to stripy sweaters, there will be something for everyone.

Homes

www.allaboutyou.com users will be able to browse real life interior design tips taken from the pages of House Beautiful and Country Living magazines. Plus they can also access expert advice for the garden. Making a house a home has never been easier!

Countryside

www.allaboutyou.com will be the place to visit for the best of UK travel and country lifestyle. Top city breaks and travel specials on worldwide destinations will inspire readers looking to get away.

Looking after its' audience from head to toe, www.allaboutyou.com will also have a dedicated area for Diet & Wellbeing and Hair & Beauty. Here, women will be able to access the latest industry news, top product recommendations and tailored advice to meet their specific needs.

Bernadette Fallon, Editor of www.allaboutyou.com says; "Although older women are savvy users of the internet, there are few sites tailored to their age group and lifestyle needs. These women have busy lives and we know that www.allaboutyou.com will offer them everything they are looking for in one place, becoming a trusted friend and an essential resource."

For more information please contact

Louise Bury

louise.bury@hearstdigital.co.uk

Notes to Editors:

About www.allaboutyou.com

www.allaboutyou.com launched in May 2008, as the first women's lifestyle website for women aged between 35-60. Offering expert advice, a recipe finder, interior design tips and creative inspiration. As the partner website to Good Housekeeping, Prima, SHE, Country Living, Coast and House Beautiful magazines, www.allaboutyou.com offers users their favourite magazines at their fingertips. It is ideas-driven and problem solving, as well as vibrant and honest through the input of its community of like-minded women.

About The Hearst digital Network

The Hearst digital Network, a division of the National Magazine Company', publishes the following websites: http://www.handbag.com/_, http://www.netdoctor.co.uk/_, http://www.getlippy.com/_, http://www.allaboutyou.com/_, http://www.cosmopolitan.co.uk/_

About the National Magazine Company

The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910.

The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures.  These are partnerships with some of the world's best publishers as follows:

NatMag Rodale:

A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.

COMAG:

A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.

NatMag publishes 14 consumer titles in the UK: Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest.  The group publishes three large scale weeklies, Best, Reveal and Real People and also publishes a further two magazines, Men's Health and Runner's World, through NatMag Rodale.

NatMag division, Hearst Digital Network, publishes a number of community websites for NatMag magazines and also includes the Handbag network and http://www.netdoctor.co.uk/, the UK's leading consumer health site.

For more information please log on to www.natmags.co.uk