Winners of the Comfort Prima High St Fashion Awards

The Comfort Prima High Street Fashion Awards took place on September 9, in what is fast becoming the fashion event of the year. An audience of over 1,000 industry guests, fashion insiders and celebrities rubbed shoulders with Prima readers and staff in London's Evolution Marquee, to pay tribute to this year's best retailers on the high street. See all the winners below - and watch highlights from the event here.

2010 Comfort Prima High Street Fashion Award winners

Smart clothes
Winner: Marks & Spencer
Highly commended: Next

Casual clothes
Winner: George @ Asda
Highly commended: Primark

Jeans
Winner: Next
Highly commended: Marks & Spencer

Eveningwear
Winner: Monsoon
Highly commended: Debenhams

Lingerie
Winner: Marks & Spencer
Highly commended: La Senza

Shoes

Winner: New Look
Highly commended: Next

Accessories
Winner: Accessorize
Highly commended: Marks & Spencer

Beachwear
Winner: Marks & Spencer
Highly commended: George @ Asda

Petite sizes
Winner: Next
Highly commended: Marks & Spencer

16-plus sizes
Winner: Evans
Highly commended: Simply Be

Maternity clothes
Winner: Mamas & Papas
Highly commended: Mothercare

Children's clothes
Winner: George @ Asda
Highly commended: Next

Best young fashion
Winner: New Look
Highly commended: Primark

Catalogue shopping
Winner: Next
Highly commended: Littlewoods

Website shopping
Winner: Debenhams
Highly commended: Next

Supermarket range
Winner: George @ Asda
Highly commended: TU @ Sainsburys

Department store
Winner: John Lewis
Highly commended: Debenhams

Value for money
Winner: Matalan
Highly commended: George @ Asda

Customer service
Winner: Marks & Spencer
Highly commended: George @ Asda

Hottest trends
Winner: River Island
Highly commended: New Look

Retailer of the Year
Marks & Spencer

One to watch
Mint Velvet

Get a taster of next year's trends on the high street - photos from the awards' catwalk